Name your price (and don’t sell to bargain hunters)
Apr 29th, 2008 by Immply
It’s very easy to fall into price battle to gain customers. But, there is always someone with a lower price and that someone is not always you. So, should you then fight the price battle?
We believe that if you don’t believe in the the value of the products you create or sell, it’s time to go back to the drawing board.
There have been too many times when we could have just got a project by just providing a better price. But would we be happy with that in the end ? Not really. Would we then be able to provide the best possible product at the price without cutting corners? Not really. Would that have resulted in a happy customer? Not really.
The answer then becomes really simple. Not every company can fight the price battle and win in the end. But it is so simple to fall into that trap. But don’t. Provide value to your clients, and let bargain hunters find someone else. They will be better off that way and so will you.
[…] couldn’t help but blog about this. As I have said before, if you really value your work, name your price and stay away from bargain hunters. Now, I would not call this customer a bargain hunter but surely “price sensitive”, but […]
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