The customer isn’t always right!
Apr 29th, 2008 by Immply
Customers pay the bills, we all know that. It’s ever so easy in a customer focused business to say “The customer is always right” and do what customers want.
But is that the right thing to do ?
Absolutely not!
Even in a very customer focused business like web design and development, we’ve come to realize that
– Customers do not always know what they want
– Customers are looking to you as experts
We do not want to act as do-ers, we want to be experts, we want to be the people that can provide the right direction to our customers and so we always question the customers ways of thinking and provide guidance on best practices based on our experience in the business. We act as a strategic partner rather than just a design and development shop.
That results in the end in a better product and a more satisfied customer.
And this philosophy, I can guarantee you will apply to most customer-centric businesses. So, don’t be afraid to challenge your customer and provide them the right direction. In the end, they will appreciate you for it even though it may not seem like the right thing to do initially.